Create your Benton.org account today. Registration is quick and easy. Creating an account gives you access to special features, click to learn more.
Newsies hope to hold viewers' votes
Submitted by Benton Foundation on July 20, 2008 - 7:54pm
Last updated: July 20, 2008 - 7:54pm
Last updated: July 20, 2008 - 7:54pm
Source: Variety
Author: William Triplett
NEWSIES HOPE TO HOLD VIEWERS' VOTES
The most recent Nielsen ratings showed that politics -- and nearly wall-to-wall coverage of it -- have been very good for CNN and MSNBC. And as the country heads toward a historic election in an increasingly charged atmosphere, the cablers' good fortunes will likely continue. But what happens when the voting ends Nov. 5? Will politically-oriented programming continue to pay off for CNN and MSNBC? Or is the viewer appetite for politics the equivalent of an irrationally exuberant stock market, with a nasty ratings "correction" all but assured once the race is over?
Links to Sources
Ratings:
Recomendation:
Informative:
Accuracy:

