The Truth About Black America


Source: AdAge
THE TRUTH ABOUT BLACK AMERICA

[Commentary] Radio One (the largest U.S. radio broadcasting company targeting Black Americans) commissioned a recently released study called "Black America Today." Among the findings presented by study team member Miller: The digital divide is over. Done. Stick a fork in it! Sixty-eight percent of African Americans vs. 71% of all Americans are online and two-thirds shop online. The study identified 11 specific segments within Black America today, ranging from Connected Black Teens, Digital Networkers and Black Onliners at the younger end to Faith Fulfills, Broadcast Blacks and Boomer Blacks at the older end.

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