In Obama Fundraising, Signs of a Shift From Online to In-Person


Author: Matthew Mosk
IN OBAMA FUNDRAISING, SIGNS OF A SHIFT FROM ONLINE TO IN-PERSON

Sen. Barack Obama reversed a three-month fundraising slide by raising $52 million in June. Obama's campaign would not say how much of his total was raised from small donors who gave online, and official reports are not due to be filed until Sunday. But an examination of his campaign schedule -- which has been packed with high-dollar fundraising events -- would suggest that he relied less on Internet donors than he did in February, when he took in $55.4 million. Campaign aides said in interviews that the campaign is no longer seeing the kind of online bonanza that occurred during Obama's long battle with Sen. Hillary Rodham Clinton, when more than $1 million was flowing in each day. The unpredictable nature of Internet giving has added some risk to Obama's decision to forgo federal campaign funding and to commit hundreds of millions of dollars to developing a massive national field operation. By becoming the first to turn away $84.1 million in federal money since it was first made available to presidential candidates, Obama will have to rely heavily on Internet donors to compete with McCain after Labor Day.

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