NAB: Viewers Acting to Be DTV-Ready

According to a new survey released today by the National Association of Broadcasters, 64 percent of U.S. households that rely exclusively on free, over-the-air television have already taken some type of action to prepare for the Feb. 17, 2009, switch to all-digital broadcasting. Those actions include either learning about or applying for a $40 TV converter box coupon provided by the federal government, as well as shopping for a DTV converter box.
http://www.tvnewsday.com/articles/2008/07/10/daily.6/