AT&T/ DirecTV Deal: AT&T Exec Touts TV Everywhere Edge

AT&T sees its impending DirecTV acquisition as a means of expanding its addressable market for TV Everywhere and bundled services, said AT&T Senior Executive Vice President of Home Solutions Lori Lee.

Lee noted that when AT&T’s DirecTV acquisition is complete, AT&T will be in a unique position of having a nationwide or near-nationwide footprint for video and wireless. “We believe these things come together and will help customers have a very unique experience,” she said. “They will be able to see any content they want – whether entertainment or work-related – on any device. And they’ll be able to connect it to their home and to their car.” Currently one in three people who visit AT&T retail stores in the company’s local service footprint can get the company’s video offering, according to Lee. That percentage will go to virtually 100% assuming the DirecTV deal is completed in 2015 as expected.