One Man, One Long List, No More Web Ads

A machinist and self-described "blue-collar guy" in his mid-50s from upstate New York, Rick752, as he's known online, spends most nights upstairs in his den assembling a list of Internet ad sites and related data. That work, dubbed EasyList, enables millions of Web surfers to filter and freeze out nearly all advertising that would otherwise appear on their screens. Yet the effort to block millions of Internet ads, while drawing raves from users, is feared by some who say that if it continues to grow in popularity, it could threaten the financial underpinnings of much of the Web, where publishers are largely dependent on advertising.
http://www.washingtonpost.com/wp-dyn/content/article/2008/06/24/AR200806...
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