Ten Things Obama Can Do With All That Money


Source: AdAge
Author: Evan Tracey
TEN THINGS OBAMA CAN DO WITH ALL THAT MONEY

Having opted out of public funding for his run for president, how can Sen Barack Obama spend all the money he's raising? 1) Hire every available Democratic media consultant (and, thus, unify, the Democratic message). 2) Buy a lot of radio and cable ads in swing states. 3) Target the sports talk radio demographic both locally and nationally. 4) Buy ads on college football, the Ryder Cup, Major League Baseball playoffs and, yes, the NFL. 5) Run 60-second ads. 6) Make blockbuster web videos. 7) Buy TV ads in all 50 states the day after the Democratic National Convention. 8) Look into buying ad space from skywriters, pump-top TV, rooftops near airports, elevators screens, cellphones, mall kiosks. 9) Make "live" political ads.
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