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Study: TV Not Hurt by Increased Online Time
Submitted by Benton Foundation on June 24, 2008 - 8:43pm
Source: Broadcasting&Cable
Author: Alex Weprin
STUDY: TV NOT HURT BY INCREASED ONLINE TIME
According to a new study by GroupM, people are spending more time online, from a mean average of 27 minutes in 2005 to 46 minutes next year. However, that time spent surfing the Web did not appear to come at the expense of traditional forms of media, such as television. Rather, the study suggested that people are multitasking or carving out time to use both new and old media.
http://www.broadcastingcable.com/article/CA6572841.html?rssid=193
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