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Google, Yahoo Clients Defend Advertising Partnership
Submitted by Benton Foundation on June 22, 2008 - 3:08pm
Source: Bloomberg News
Authors: Amy Thomson, Crayton Harrison
GOOGLE, YAHOO CLIENTS DEFEND ADVERTISING PARTNERSHIP
Google, owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo!: the very advertisers that critics say may be hurt by the deal. The views of advertisers may help determine whether the tie-up between the two biggest Internet ad companies passes US government muster. Google already gets $7 of every $10 spent on sponsored search links in the US, according to researcher IDC
http://www.bloomberg.com/apps/news?pid=20601204&sid=aC75mgm67PNc&refer=t...
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