Google, Yahoo Clients Defend Advertising Partnership


GOOGLE, YAHOO CLIENTS DEFEND ADVERTISING PARTNERSHIP

Google, owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo!: the very advertisers that critics say may be hurt by the deal. The views of advertisers may help determine whether the tie-up between the two biggest Internet ad companies passes US government muster. Google already gets $7 of every $10 spent on sponsored search links in the US, according to researcher IDC
http://www.bloomberg.com/apps/news?pid=20601204&sid=aC75mgm67PNc&refer=t...

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