Watch Dogs Warn FCC about Trojan Horse Ads

The Campaign For a Commercial-Free Childhood (CCFC) wants the Federal Communications Commission to take steps to keep TV, including cable and satellite TV, from being a "Trojan horse" for embedded advertising. The campaign has united to address the issue a diverse group of children's activists including Free Press, the Benton Foundation, the Parents Television Council and health care professionals. "We must not allow television programs to become Trojan horses, carrying messages that would otherwise be criticized by the public or even deemed illegal," CCFC wrote. "Manufacturers of alcohol, tobacco, and junk food, as well as other industries, have all exploited the lack of regulation concerning product integration."
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