Barton Targets Google-Yahoo Partnership


BARTON TARGETS GOOGLE-YAHOO PARTNERSHIP

Rep Joe Barton (R-TX), the ranking Republican on the House Commerce Committee, wrote Yahoo CEO Jerry Yang to say he is concerned with consolidation in the online-advertising industry and how its partnership with Google could affect competition. He said he was concerned about the impact on data storage, collection and privacy and asked Yang for a bunch of information. It included: which company made the first move in forming the partnership (names and dates, please); the names and titles of executives at his company who expressed concern that the partnership would result in a "monopoly in the online-search market"; what criteria Yahoo will use to decide on what pages Google's paid advertising will appear and whether the price advertisers paid affects the placement; and an explanation of the $800 million in additional revenue Yahoo predicted from the partnership.
http://www.broadcastingcable.com/article/CA6571444.html?rssid=193

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