Newspapers Surpass Google News Traffic

Several newspaper networks surpassed Google News in netting more "unique" traffic in May, according to new data from Nielsen Online. NYTimes.com stood out with 21.3 million unique visitors -- more than Google News' 11.3 million monthly visitors. Tribune Newspapers and Gannett Newspapers, taken as groups, beat the online behemoth as well. Yahoo News was the number one current events and global news destination in May with a unique audience of 35.8 million. The Huffington Post also made the list with 4.7 million uniques edging out the Associated Press at 4.5 million. The Huffington Post's traffic increased the most out of the top 30 sites on the list, surging 255% in May 2008 compared to the same month a year ago. The AP's traffic declined the most out of the top 30 sites: year-over-year traffic fell 45% in May. The Drudge Report did not make the top 30, coming in at #39 in May. USAToday.com made the top 30 list as the tenth most visited current events site in May. Washingtonpost.com placed thirteenth followed by McClatchy Newspapers and Hearst Newspapers.
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