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Teens Learn From Advertising on Social Sites
Submitted by Benton Foundation on June 17, 2008 - 9:47pm
Source: Center for Media Research
Author: Jack Loechner
TEENS LEARN FROM ADVERTISING ON SOCIAL SITES
Teens are spending an average of 11.5 hours online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. Given the choice, though, teens prefer real friends to online friends, date someone from school over someone from the Internet, and shop in a store to shop online.
http://blogs.mediapost.com/research_brief/?p=1730
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