MSOs Fight to Keep TV on the TV, Not the Net


Source: AdAge
Author: Andrew Hampp
MSOS FIGHT TO KEEP TV ON THE TV, NOT THE NET

Cable TV networks are wrestling with a sticky situation: their relationships with the multiple-service operators that pay them subscriber fees to include their networks in their consumer offerings. The argument over whether to use content to make subscribers pay -- or open it up on the web to garner the widest possible audience and make up lost revenue in advertising -- is rearing its ugly head as networks such as Viacom's Comedy Central debut full-length streaming episodes of "The Daily Show" and "The Colbert Report" on their own websites.
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