Adelstein: Rate Commercials for Content

This week's guest on C-SPAN's The Communicators is Federal Communications Commission member Jonathan Adelstein. He said children are "swimming in a sea" of inappropriate material across the TV, cable, satellite and video-game platforms and programmers should rate their commercials as well as their shows. Watching sports or American Idol, kids are likely to see ad for erectile dysfunction [down, boy] or beer or a violent program that is inappropriate for children. If broadcasters are going to do that, they should rate their ads just as they rate their shows. Commissioner Adelstein said a parent has the right to control that ad, as well as the program.
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