Primaries' TV Victors

Cable TV news networks were able to parlay the election-induced ratings bump into a 10% year-over-year revenue jump since October 2007, according to research firm SQAD. Buoyed by the long and high-profile race for the Democratic nomination between Barack Obama and Hillary Clinton, the ad dollar increases for CNN, Fox News Channel and MSNBC significantly outperformed the 3% average ad revenue hike across all basic cable networks for the same period. Researcher SNL Kagan estimates that the three big cable news networks will rake in around $1.4 billion in gross advertising revenue this year. SNL Kagan forecasts Fox News will capture 47% of gross ad spend in the category, versus 40% for CNN and 13% for MSNBC.
http://www.broadcastingcable.com/article/CA6570388.html