Bill seeks to turn down sound on TV ads

Fed up with TV ads so loud that they send viewers scrambling to hit mute on their remotes, a Bay Area lawmaker is pushing a new bill that would force federal regulators to ratchet down the volume of commercials. The proposal was introduced this week by Rep Anna Eshoo (D-CA) and it isn't winning her any friends in the broadcasting or advertising industries. But Eshoo's House colleagues are warming to the idea, which could address a daily annoyance for millions of TV viewers.
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