Senate Slates Online Ad Hearing, Microsoft Set To Testify

With debate heating up on whether online ad techniques violate users' privacy, the Senate is expected to hold a hearing next week about interactive advertising. Potential witnesses so far include aQuantive parent Microsoft and digital rights group Center for Democracy & Technology. The Senate Subcommittee on Interstate Commerce, Trade and Tourism, chaired by Sen Byron Dorgan (D-ND) is slated to conduct the hearing Wednesday. The move comes as Internet service providers have roiled privacy advocates by deciding to enter the behavioral targeting field. In the U.S., Charter Communications, which provides broadband service to 2.8 million subscribers, recently agreed to partner with online ad company NebuAd to serve ads to users based on their Web activity.
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