SoftBank deal's big on size, small on change

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It's this year's biggest technology acquisition and the largest outbound deal in Japan's history. But game-changing, it is not. Even if the SoftBank-Sprint deal succeeds, Sprint will still struggle to win customers in a market dominated by the twin towers of the U.S. mobile landscape - Verizon and AT&T - while T-Mobile and MetroPCS move to team up. That market dynamic will persist, analysts say. Analysts do not believe that the Sprint deal by itself can undermine the two U.S. market leaders' virtually unassailable position.


SoftBank deal's big on size, small on change