UK Cultural Secretary signals veto on product placement

UK Cultural Secretary delivered a blow to the advertising industry and to ITV on Wednesday when he signalled an intention to veto product-placement in the UK. In his first big speech since taking office in January, Burnham said the government had an economic interest in protecting standards in UK broadcasting because they were "part of Britain's brand when it comes to world markets." "Here and now, I do want to signal that I think there are some lines that we should not cross ­ one of which is that you can buy the space between the programmes on commercial channels, but not the space within them," Mr Burnham told a media seminar in London.
http://www.ft.com/cms/s/0/94328564-37a2-11dd-aabb-0000779fd2ac.html
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