Google lets users measure the power of words

Number-crunchers can rejoice as Google Inc offers deeper access to the underlying figures for users' Web searches, giving some insight into trends based on the relative popularity of various words. The Internet search leader is expanding its existing Google Trends service to allow users to see underlying numerical data on the popularity of any particular search in Google's vast database of search terms, relative to others. Google Trends was begun two years ago as an entertaining but limited way to indicate what the world is thinking about over time, at least in terms of Web searches. Now Google is giving users the ability to search across terms in its database, instantly chart how they compare to other search terms, then export the underlying numerical data into a common spreadsheet format to compare with other data.
http://www.reuters.com/article/internetNews/idUSN1037635920080611