Broadcasters: 20% of Revenue from Digital

A trio of broadcast CEOs laid out ambitious digital strategies at the Deutsche Bank Media Conference here Tuesday, with retransmission-consent fees the focus of the game plan. Gray Television’s Robert Prather, LIN TV’s Vince Sadusky and Nexstar Broadcasting Group’s Perry Sook said collecting from cable, satellite and telco providers for the right to air their stations’ signals wasn't a question of if, but how much. Moderator Drew Marcus of Deutsche said retransmission-consent fees represented 2% of broadcast revenue last year, but that figure would jump to 10% in 2011. And with those fees going straight to the bottom line, retrans is expected to represent 25% of stations’ profits in 2011, he added.
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