NBCU, NextMedium Team Up On Product Placement

NBC Universal and NextMedium are partnering to help improve the process for identifying, marketing and fulfilling product-placement opportunities across several NBCU properties. In the initial phase of the partnership, NBCU will make two of its scripted programs—USA Network’s Psych and NBC’s Life—available to NextMedium’s Embed technology platform, a full-service management system that helps better connect clients to the production-level product placement opportunities within those shows. NBCU will use the Embed technology to help define, manage and sell organic product placement opportunities to the more than 250 advertisers who are members of the NextMedium ad network. The Embed platform also allows NBCU to provide advertisers with additional research that measures the performance of their product placements against their intended branding objectives. Advertisers registered in NextMedium’s Embed platform are immediately able to begin viewing and placing offers on NBCU’s available product placement inventory via the system.
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