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Nielsen Finds Drop in Over-the-Air Channels
Submitted by Benton Foundation on June 6, 2008 - 9:46pm
Source: Broadcasting&Cable
Authors: John Eggerton, Robert Marich
NIELSEN FINDS DROP IN OVER-THE-AIR CHANNELS
The number of over-the-air TV channels available to U.S. households declined, according to Nielsen estimates released Friday. TV households averaged 17.0 broadcast channels in 2007, down from 17.5 in 2006 and this compares to 13.5 in 2000. The survey also found that satellite continues to take multichannel-video market share away from cable. In another finding, TV households maintained loyalty to roughly the same number of channels, even as the pool of available channels expanded.
http://www.broadcastingcable.com/article/CA6567881.html?rssid=193
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