Who'll Unplug Big Media? Stay Tuned

[Commentary] The media reform movement must prepare now to promote a wide range of structural reforms--to talk of changing media for the better rather than merely preventing it from getting worse. "Media reform" has become a catch-all phrase to describe the broad goals of a movement that says consolidated ownership of broadcast and cable media, chain ownership of newspapers, and telephone and cable-company colonization of the Internet pose a threat not just to the culture of the Republic but to democracy itself. The movement that became a force to be reckoned with during the Bush years had to fight defensive actions with the purpose of preventing more consolidation, more homogenization and more manipulation of information by elites. Now, however, we must require corporations that reap immense profits from the people's airwaves to meet high public-service standards, dust off rusty but still functional antitrust laws to break up TV and radio conglomerates, address over-the-top commercialization of our culture and establish a heterogeneous and accountable noncommercial media sector. In sum, we need to establish rules and structures designed to create a cultural environment that will enlighten, empower and energize citizens so they can realize the full promise of an American experiment that has, since its founding, relied on freedom of the press to rest authority in the people.
http://www.thenation.com/doc/20080616/mcchesney