Who’s on pace to sell 1M phones a day?

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Nokia has long held the top spot for handset sales, but Samsung is charging from behind.

The company expects to sell 300 million mobile phones in 2011, reports Mobile Business Briefing, up from 280 million last year. While it’s unlikely Samsung will catch Nokia in the overall handset sales just yet — Nokia sold 461 million phones in 2010 — Samsung is showing strength in the more profitable smartphone market, and along with Apple, is expected to outsell Nokia’s smartphones this quarter. Of the 300 million expected sales this year, Samsung figures 60 million of them will be smartphones running Google Android, Microsoft Windows Phone 7 or Samsung’s own Bada mobile platform. If Samsung does hit the 60 million mark for smartphone sales, it would represent a big boost over the 25 million sold by the company last year and a growing challenge to manage parts and production.

Samsung is one of several handset makers that embraced Google Android early: a key reason for the company’s current success in the smartphone market. Unlike others who also took to Android early on, however, Samsung didn't flood the market with numerous Android handsets that are slight variations on a theme. Instead, the company exercised the smart strategy of designing one flagship device, the Galaxy S, and allowed for small carrier customizations. This approach can help reduce component and production challenges by using the same components for the Galaxy S line.


Who’s on pace to sell 1M phones a day?