Hillary vs. Barack: Who Had the Smartest Media Strategy?

As we finally reached the end of the Democrat primaries and Sen. Barack Obama has been declared the presumptive nominee, it seems timely to analyze his marketing and Sen. Hillary Clinton's respective media strategies. As we know, advertising isn't the only determiner of success. The product itself, the press and, no doubt, the sentiment of the consumer are all very influential factors. But with some $120 million spent by the two candidates in the past 12 months behind media and marketing activity, how did they perform?
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