NCTA, Comcast Spearhead DTV Education Partnership

The National Cable & Telecommunications Association, Comcast, The League of United Latin American Citizens and the Pennsylvania chapter of the National Association for the Advancement of Colored People Wednesday announced a partnership to educate Keystone State residents about the pending, federally mandated DTV transition deadline. The goal of this grassroots campaign is to offer resources to local organizations and drive additional DTV education and access to information. The community outreach portion of the program will be funded by the NCTA. With less than nine months remaining until the Feb. 17, 2009 deadline, cable operators, programmers, legislators and regulatory agencies are scrambling to make sure the estimated 10% of Americans relying on analog signals for television service are informed about the pending switch and given the resources and options necessary to continue receiving signals following the switch to digital-only signals.
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