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Leaving the Lights on for the DTV Strategies
[Commentary] Capitol Broadcasting's Jim Goodmon says the Wilmington (NC) stations that are participating in the Federal Communications Commission's September test switch-over to digital will run explanatory information on their analog channels for viewers who aren't ready after the switch is over. He's urging the FCC to allow all stations to do the same following next February's for-real transition. The idea is that least one TV stations in each market stay on the air in analog after the cut-off to broadcast a slide or a looping video that tries to explain to left-behind viewers what happened to the analog signals. It’s a good idea, but it has lacked a strong advocate. Until now.
http://www.tvnewsday.com/articles/2008/05/30/daily.3/

