Census: TV Consumption Is Up


Author: David Goetzl
CENSUS: TV CONSUMPTION IS UP

The Census Bureau released some noteworthy details about the growth of American TV consumption in order to mark the "historic" February 2009 digital transition: 1) There were 110 million U.S. homes with TV sets in 2006, up from 76 million in 1980; 2) The average estimated hours a person (12 or older) will spend watching TV this year is 1,704 (4.7 per day), up from 1,502 (4.1) in 2000; 3) 98.2% of all homes had a set in 2005, the same as 1999; 4) The average home had 2.6 sets in 2005, up from 1.7 in 1980; 5) Analog TVs accounted for $273 million in sales last year, down from $5.8 billion in 2003; 6) Digital TV sales accounted for $26.3 billion, compared to $8.7 billion in 2003; and 7) Average monthly basic cable rate in 2006 was $41.17. In 1975: $6.50.
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