Minorities Dominate Use of New Media

According to BIGresearch's most recent Simultaneous Media Survey, African Americans, Hispanics, Asians and Whites not only use traditional media differently, their adoption of new media is also quite unique. When it comes to traditional media, types of TV shows watched as well as radio formats listened to most often differ by consumer group. Although movies are the most watched type of TV show among all categories, according to the study: 66% of African Americans are most likely to watch them regularly; 63.6% of Hispanics watch them regularly; 52.5% of Asians watch them regularly; and
51.4% of Whites watch them regularly.
http://blogs.mediapost.com/research_brief/?p=1716