Mobile subscribers really do want more choice

Consumers want more choice when it comes to mobile phone service. At least that's the big conclusion from a consumer survey published Wednesday by IBM's Institute for Business Value. According to the report, 80 percent of consumers said they'd prefer a service provider that gave them more choice in the applications and services available on their mobile device. The results of this survey shouldn't come as a shock to anyone in the industry. As more people use the mobile Internet, they expect to have the same freedom to access applications that they can get on their PCs at home. Imagine the outrage if Internet service providers like AT&T or Comcast told a broadband customer that they couldn't access Facebook or download a Skype client? They'd be outraged.
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