MPAA Asked to Look Into Iron Man Ads

Are those promos for Iron Man too intense for the tykes? The Motion Picture Association of America is being asked to decide. The Better Business Bureau referred TV ads for two Paramount films, including blockbuster Iron Man, to the MPAA to decide whether the films should have been advertised in shows targeted toward kids under 12. PG-13 Iron Man features some scenes of intense violence and was advertised during kids’ shows, said the BBB's Children's Advertising Review Unit. CARU similarly referred another Paramount film, the somewhat lower-profile Drillbit Taylor, to the MPAA for the same call.
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