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People Still Seek News From TV
Last updated: August 7, 2008 - 11:23am
A new national online study from Crawford Johnson & Northcott finds that 87% percent of respondents said they were either actively seeking information about the presidential election or paying attention to it. And they continue to seek that information on TV. The top three sources among respondents who are at least paying attention to the election are national network television news (ABC, NBC, CBS), local television news, and cable television news (CNN, MSNBC, Fox News). Local news seems to play a greater role in how African-Americans and Hispanics are following the campaign than white respondents, the study found. Also, Democrats say they rely on local news to a greater extent than Republicans or Independents.
http://www.tvnewsday.com/articles/2008/05/19/daily.5/

