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Sadusky: DTV Transition will be 'Y2K' Non-event
Submitted by Benton Foundation on May 9, 2008 - 7:07am
Source: tvnewsday
Author: Harry A. Jessell
SADUSKY: DTV TRANSITION WILL BE 'Y2K' NON-EVENT
The CEO of LIN Television says cable or satellite subscribers will be unaffected by TV stations' analog cut-off next February and that most over-the-air viewers will learn from educational campaigns that they must act to avoid losing service. Nonetheless, he adds, Nielsen is smart to switch the February sweeps until March. “In the worst case scenario, you will have a few…grandmothers out there who will wake up and not have their TVs working…[but] they’ll have a resolution within a few days,” he said.
http://www.tvnewsday.com/articles/2008/05/08/daily.9/
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