TVB Study finds TV is America's Top Medium

Television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important measures, according to new results of a Nielsen Media Research survey commissioned by TVB. Results include: 1) Significantly more adults named broadcast television as their primary news source (39.6% name broadcast TV, 19.0% name cable new networks, 13.1 name the Internet, 11.3% name newspapers, 11.1% name radio, and 5.7% name public television). 2) Broadcast television is adults’ first source for local weather, traffic or sports, with 52.7% of adults citing broadcast TV, over 22.5% for the Internet, 9.9% for cable news networks, 6.4% for radio, 3.8% for newspapers, and 4.8% for public TV. 3) When asked to cite which medium was the most involved in their community, 57.8% say broadcast television,as opposed to 24.0% for newspapers, 6.6% for radio, 5.4% for cable news networks, 5.1% for public television, and 1.1% for the Internet. 4) 38.1% of adults 25-54 said they had visited a local broadcast TV station Web site in the past 30 days. 5) 37.7% of station Web site visitors said they had viewed video content while on the site.
http://www.tvnewsday.com/articles/2008/05/07/daily.15/