UK Probes Marketing of 'Sexualized' Products to Pre-Teens

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British retailers could be banned from selling "sexualized" products aimed at children following a government inquiry into "age appropriate" marketing. The review, started this week, is looking at whether new rules are needed to prevent the marketing of items such as "porn star" T-shirts, pole-dancing kits, Playboy pencil cases and padded bras to pre-teens.

British Prime Minister David Cameron recently labeled marketers "irresponsible" and said he was shocked to find models of beds named "Lolita" targeted at 6-year-olds. One of the government's pledges when it came to power in May was to take action to protect children from what it referred to as "premature sexualization."


UK Probes Marketing of 'Sexualized' Products to Pre-Teens