Making Localism Illogical

[Commentary] Two attorneys for broadcaster Broadcast Co. of America (BCA) argue again the Federal Communications Commission's proposed rules to promote localism. The most eye-catching proposal made by the FCC in the Localism Notice for Proposed Rulemaking is the proposal to require each broadcaster to construct and operate a main studio in each of its communities of license. So if, for example, the broadcaster were licensee of five stations in a market and each of those stations had a different community of license, it would be required to construct and operate five separate main studios. Coupled with the FCC's policy requiring each studio to be staffed by two full-time employees, the broadcaster could be required to expend more than a million dollars per year in operating expenses, plus the costs of construction. Given the current state of the broadcast industry and the economy, such a result would be catastrophic.
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