Centris Defends Its Study on Potential DTV-Reception Issues

Market-research company Centris Thursday defended its recent study that suggested that there could be upward of 9 million households with digital-TV-reception problems after the transition to digital. In response, the Association for Maximum Service Television said the study was flawed, adding, “Consumers should not be misled by 'proprietary analysis' asserting that they must purchase antennas that are more expensive or shift to pay cable, satellite or telecom video services." Centris countered in a statement Thursday that it stuck by its findings that 9.2 million households could have reception issues, adding that the number was probably even conservative.
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