‘Very Uncomfortable Time’ for Stations

Radio-Television News Directors Association audience research and development senior vice president Steve Safran chastised RTNDA/National Association of Broadcasters attendees for being too comfortable in the midst of the digital revolution. “It’s a very uncomfortable time,” said Safran. Safran mentioned the oft-repeated mantra, “What would Murrow do?,” and said the famed newsman would be blogging, outfitting reporters with digital-video cameras and teaching them to write insightful blog posts, as well.
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