Viewers Disenchanted with Network TV

Accenture has released an inaugural Global Broadcast Consumer Survey of viewing preferences that finds that network TV watchers around the globe are more loyal to content than to any branded delivery system, but they are also becoming disenchanted with network TV in general, including ads, and more ready and willing to go somewhere else to get their video. The study found that 83% of respondents expressed some discontent with watching "live" TV, which translated to broadcast or cable, while 41% of American TV watchers and 39% of Brits still watch at least eight shows per week. The study suggested that TV networks need to deliver content directly to viewers through new digital means or risk losing more of their audience.
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