Great Expectations on the Eve of Digital

Broadcasters should stop focusing on the door that’s closing—analog TV transmission—and put all their effort into the one that’s opening for them—digital broadcasting. That was the message delivered by President David Rehr as he kicked off the 2008 NAB Show in Las Vegas Monday morning. "The transition to DTV is NAB's highest television priority. Every broadcast network and television station is participating in a campaign that includes on-air, online and various media and grassroots initiatives. Television stations, networks and NAB are making a billion dollar commitment to DTV transition education. We are working together in an unprecedented effort to ensure every American is aware of the transition and knows how to take action. We anticipate that each household will be exposed to a DTV message at least 642 times before February.... We will leave no TV set behind. And many of us believe there will be a renaissance of over the air viewing with crystal clear pictures, phenomenal sound and more channels and services. And it's free -- the way TV should be. Not to mention, HDTV -- the jewel of digital broadcasting."
http://www.tvnewsday.com/articles/2008/04/14/daily.12/

* ‘We Will Leave No TV Set Behind’
http://www.broadcastingcable.com/article/CA6551347.html