Over-the-Air: DTV That's Free for the Watching

[Commentary] Jessell again urges television broadcasters to use the transition to digital-only TV service to market TV as the coolest new medium. Now so reliant on cable and satellite, many broadcasters apparently believe that the percentage of over-the-air reception doesn't much matter anymore. It surely does. That percentage is what gives broadcasting its fundamental edge over cable and satellite. The FCC has mandated that every TV station in the country run 16 PSAs each week about the coming analog cut-off and how to prepare for it. They should use each and every one to remind viewers that the best post-analog option is broadcasting. It delivers better pictures and sound and all the best programming -- and best of all, it is free.
http://www.tvnewsday.com/articles/2008/04/11/daily.7/