Create your Benton.org account today. Registration is quick and easy. Creating an account gives you access to special features, click to learn more.
Shrinkage Factor: Since 2003, Big Media Contracts
Submitted by Benton Foundation on April 7, 2008 - 8:02pm
Source: MediaDailyNews
Author: Erik Sass
SHRINKAGE FACTOR: SINCE 2003, BIG MEDIA CONTRACTS
Legacy media companies are desperately trying to convince their shareholders that shrinkage is a transient phenomenon. Investors should not judge them by a few bad quarters, they argue, because it's all part of the "transition" to digital publishing. The economic waters are so chilly that any company would look bad. But a broad survey of the fortunes of big media companies from 2003-2007 suggests that recession or no, they will end up smaller and confirm that shrinkage is here to stay.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArti...
Links to Sources
Ratings:
Recomendation:
Informative:
Accuracy:

