Increased DTV Awareness

MAGID STUDY FINDS INCREASED DTV AWARENESS
According to research firm Frank N. Magid Associates, 59 percent of Americans are now aware of the digital television transition. In September 2007, a similar survey found that just 34 percent of adults were aware of the coming turn-off of analog TV. Fifty-three percent of consumers have heard about the National Telecommunications and Information Administration’s program to provide government subsidies toward the purchase of digital converter boxes that will let analog TVs show DTV signals; 29% of over-the-air-only consumers reported that they have already applied for their NTIA coupons.
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* Magid: 6 In 10 Aware Of Digital TV Switch
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