Despite Economy, Web Will Grow in '08

DESPITE ECONOMY, WEB WILL GROW IN '08
[SOURCE: MediaWeek, AUTHOR: Mike Shields]
Despite headlines screaming mortgage crisis, inflation and possible recession, things are still looking up for online advertising, says a new report coming later this month from eMarketer. The Web researcher is confident that U.S. online spending will surge by a healthy 23 percent in 2008 to $25.9 billion, despite fears of overall economic fallout. That’s slower growth than in recent years, says the firm, but still indicative of an ongoing shift of media dollars to the Internet. eMarketer predicts that overall media spending will climb by just 3.3 percent in 2008.
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=10037...

* Web ad spending forecast revised with economic woes
http://www.reuters.com/article/internetNews/idUSN1822642220080318