Stearns Yearns for DTV-Transition Test Market

STEARNS YEARNS FOR DTV-TRANSITION TEST MARKET
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Appearing on C-Span's "The Communicators" on Saturday, Rep Cliff Stearns (R-FL), said he favors a test market for the digital-TV transition. "Whenever industry starts a new idea, whether a restaurant, hotel, or marketing a new product, they do a test-market first to see if there is any problem," Rep Stearns said. "I think [Federal Communications Commission] Chairman Martin is wise to set up a demonstration and roll it out in a transitional period. You can take all of the glitches and stop them so that when you go across the United States, you don't have those glitches." Chairman Martin proposed a market test, or other kind of field testing, but said the FCC does not have the power to mandate such testing.
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