For the networks, television's future is online


FOR THE NETWORKS, TELEVISION'S FUTURE IS ONLINE

FOR THE NETWORKS, TELEVISION'S FUTURE IS ONLINE
[SOURCE: The Christian Science Monitor, AUTHOR: Gloria Goodale]
Predicting the death of network television is a popular pastime in Hollywood. After three decades of audience erosion to cable, the doomsaying has intensified in recent years as video-sharing websites such as YouTube and Facebook have demonstrated an audience of millions for low-budget video. But it's still not time to count the Big Five networks out yet, say media watchers. They may have stumbled in the transition to the world of digital entertainment, underestimating audience appetite for consumption in new media beyond traditional TV, but they're rapidly trying to adapt.
http://www.csmonitor.com/2008/0314/p12s02-altv.html

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