Web Companies Due For Consolidation Wave

PANEL: WEB COMPANIES DUE FOR CONSOLIDATION WAVE
[SOURCE: Multichannel News, AUTHOR: Mike Farrell]
A panel of private equity investors predicted that the online industry is due for a wave of consolidation, and that Microsoft Corp.’s $44.6 billion bid for Yahoo is just the beginning. Speaking at the 2008 Media Summit here, Velocity Interactive Group founding partner Jonathan Miller said that consolidation is inevitable in the online industry. And the catalyst of that coming consolidation is none other than search giant Google. Miller said that Google has defined itself as a proxy for the entire advertising industry, not just for online advertising. And Google’s success along those lines forces consolidation.
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