Iger: Computer Replacing TV as Primary Entertainment Source

IGER: COMPUTER REPLACING TV AS PRIMARY ENTERTAINMENT SOURCE
[SOURCE: Broadcasting&Cable, AUTHOR: Michael Malone]
Disney president and CEO Bob Iger expressed a very bullish take on new media at the McGraw-Hill Media Summit Wednesday morning in New York, chastising media executives for their skittish view of the multiple-platform approach to delivering content. “Brand managers look at technology with a deep-rooted aversion,” he said. “People take a protectionist view of it, but we’re projecting the brand versus protecting the brand.” Speaking at McGraw-Hill headquarters, Iger spoke of using technology to “completely change the perception” of the Disney brand when he took over in 2005. He forecasted $1 billion in digital revenue for Disney this year, up from $750 million in 2007.
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